designed the hideaway space
Developed and designed the Hideaway Outdoor Tasting Space for Dobbes. This was a project where we were to create a space as an expansion of our tasting room. I crafted the mood board, Hideaway logo, and all details within the space including tasting flights, signage, interior design, and the events dedicated in the space such as yoga, terrarium building class, and live music.
untethered series
A concept that was to inspire others to think beyond wine, we partnered with local distilleries and created dessert wines that would be aged in Tequila, Gin, and Bourbon barrels. I designed the packaging for the full series that will roll out through 2022.
new vintage content
Oversaw all content development for all new releases for Dobbes. With every release, we needed updated imagery for our on-going multi-media campaigns. I creatively directed photoshoots, photo styling, and editing for brand consistency.
2020 holiday gift guide
Creative Direction for our 2020 holiday content development for our Holiday Gift Guide, google ads, facebook ads, social media content, etc.
joe to go launch
Spearheaded the canned wine version our our Wine By Joe Brand by pitching the idea with industry trends and developmental costs, etc. Worked with our distribution team to design the package. Created all marketing materials to launch the product, including PR, media press kits, social media support, etc.
social media content
Contracted by Liana’s Creative for Garbo’s Lobster’s New Menu items for website images, social content, marketing materials.
2018 holiday gift guide
Creative Direction for our 2018 holiday content development for our Holiday Gift Guide, google ads, facebook ads, social media content, etc.