spaces & experiences

hideaway at dobbes

Dobbes Family Estate is an urban, working winery in downtown Dundee, Oregon. As the Brand Manager for almost 6 years, I learned the ins and outs of not only the Marketing and Business side, but also creating spaces that makes you feel at home when wine tasting. After planning, budgeting, and putting the final touches on the space the Hideaway, it became the expansion for our tasting room. Sort of like an indoor/outdoor living room to give a curated and elevated tasting experience. While working closely with our contractor and sales team, I managed the creative development of this space to give people that inspired, warm-belly moment. Through custom lighting, mixed textures, wood, and metals for the building, and warm and inviting furniture, linen napkins, and charcuterie/cheese boards for the details — all make for a special Hideaway moment anyone would cheers to.

it’s all in the details

To keep it simple, I care about the little things. I’ve always naturally gravitated towards the small, individualized, and understated details that collectively create something whole. These kind of high-touch experiences, campaigns, or events make all the difference for your consumer, they can sense intention.