Brnad Overhaul

Evolved from Marketing Manager to strategic marketing consultant over an eight-year partnership with Dobbes Family Estate, orchestrating a comprehensive transformation across every consumer touchpoint. Led the reimagining of brand identity, label design, experiential programming, tasting room environments, digital presence, and e-commerce infrastructure—proving that longevity in a relationship allows you to not just touch every corner of a brand, but to truly elevate it from the ground up.

Conceptualized and executed the Hideaway, an elevated private tasting space that transformed the traditional winery visit into an intimate, memorable experience. Led the project from initial vision through design execution, curating every detail—from spatial flow and interior aesthetics to service choreography and sensory touchpoints—to create an exclusive environment that deepened guest connection with the brand. The result was a thoughtfully designed sanctuary that elevated Dobbes Family Estate's hospitality offering while driving premium wine club conversions and fostering lasting customer loyalty.