Projects
Dobbes Family Estate Brand Transformation & Strategic Overhaul
Led a full-scale brand transformation. The work included a complete audit and redesign of all brand assets, visual identity, customer experience touchpoints, and integrated marketing strategies with a contemporary, cohesive presence across all channels. Delivered a modernized brand ecosystem that elevated market positioning while maintaining strategic alignment across digital platforms, physical experiences, and marketing communications.
Benton-Lane x Maufrais
A strategic pop-up pairing Benton-Lane wine with Maufrais hat shop in Austin, uniting two craftsmanship-driven brands in a high-traffic setting that attracted new customers and generated organic social buzz. The collaboration felt authentic rather than promotional, as both pioneering brands share values of quality and independence that resonated deeply with Austin's style-conscious audience.
True Story Whiskey Website x Big Thirst
Partnered with Big Thirst Agency to design the launch website for True Story Whiskey, a new Louisville-based craft spirits brand from the Henderson family behind Angel's Envy and Woodford Reserve. Developed a comprehensive digital experience including strategic content, premium photography direction, and streamlined e-commerce functionality that honors the family's distilling legacy while establishing True Story's distinctive identity in the premium spirits market.
Faust Wines x Lindsey Ross Artist Series Packaging
Collaborated with FAUST Wines and artist Lindsey Ross to design custom wooden box packaging for their limited-edition Artist Series release. The project involved reimagining the brand hierarchy to spotlight the artist collaboration while thoughtfully integrating Ross's signature tree and shears artwork throughout the box design, including exploring interior lid graphics to create an elevated unboxing experience. Delivered a cohesive packaging solution that balanced FAUST's premium wine branding with the artist's distinctive visual style.
Fall Creek Vineyards x Big Thirst
Partnered with Big Thirst Agency to design a comprehensive website redesign for Fall Creek Vineyards, featuring refreshed content, curated photography, and an intuitive e-commerce experience. Delivered a modern digital presence that honored the Texas winery's pioneering heritage while streamlining the wine discovery and purchasing journey
Ron Yates Winery Website x Big Thirst
Partnered with Big Thirst Agency to conceptualize and design a comprehensive website redesign for Ron Yates Winery. The project encompassed a complete content refresh, curated photography direction, and an optimized user experience focused on streamlining the e-commerce wine purchasing journey. Delivered a modern digital presence that elevated the brand's visual identity while enhancing conversion pathways and customer engagement throughout the site.